Ten Examples of Great Newsletter Promotion and Execution
May 10, 2010 • Armando Roggio
Many ecommerce clients want to build lists of customers, who represent repeat sales and a source of feedback about products and marketing efforts.
As an ecommerce designer or developer, it may be your job to integrate newsletter offers into the site design, site templates, or even manage a confirmation email’s programmatic response.
In this showcase, I’ve put together a list of ten sites that do a good job of integrating a newsletter offer into the page design.
Hewlett-Packard (HP)
HP has integrated its newsletter sign up directly into its store’s largest graphics. The newsletter offer stays in place while the content slider changes behind it. This is front and center placement. Subscribing to the newsletter gets you a series of visually attractive HTML emails promoting the company’s products.
Campmor
Campmor places its newsletter invitation at the bottom of the home page just above the footer information. This placement could have been better, but the company offers shoppers a link to a landing page describing the “benefits of signing up,” and offers a sample email.
UFC
The official UFC store rewards newsletter registrants with a 10-percent discount on their next order. It displays this offer on just about every page on its site.
Skateboards.com
Skateboards.com puts its newsletter offer next to several social media links, clearly equating the newsletter with other forms of interaction. The company also offers exclusivity and discounts for signing up.
More of Me Maternity
More of Me Maternity makes a direct appeal to its site visitors, telling them to “Submit Your Email” in one of the largest fonts on the site. The newsletter section further tells a perspective registrant that she “won’t be sorry you did.”
Lego
The web design team at Lego placed its newsletter sign up banner just below the site’s main navigation, so a shopper isn’t going to go anywhere on site without seeing the newsletter offer. The designers also chose to send shoppers to a separate landing page that captures more than just an email address.
ShoeGuru
ShoeGuru has an almost austere home page, so its newsletter offer really stands out. The company used an image of a gift certificate to promote the newsletter, evoking thoughts of discounts or free offers without saying much.
MarTique Designs
MarTique Designs placed its newsletter offer directly to the right of the main hero image on its website. The sign up is easy and matches the site’s branding.
Avenue
Avenue uses a large gray box to set its newsletter off from the rest of the page. The offer is a full width banner that gets as much on-page real estate as some of the site’s merchandising.
Walmart
Walmart includes a privacy policy link and a small graphic representing the newsletter in its offer. Both work to promote sign ups.
If you know of an ecommerce site that does a great job with its newsletter offer, please let me know in the comments below.
I really like the Shoe Guru and HP examples.
ShoeGuru.ca has to be my favourite out of the bunch.